The Best Fragrances of 2024

Each final text begins with a lament about how difficult it is to choose the best from the good. In 2024, there were even more good perfumes than usual, although the number of launches was 20 percent less due to Covid and, as a result, logistical problems and the general economic downturn.

In the traditional luxury, I would like to mention Dolce&Gabbana Light Blue Forever men. Fresh, cheerful, with seaweed, grapefruit and without a drop of toxic masculinity. I accidentally came across it in a store and froze in surprise. Good! Even excellent!

With a drop of masculinity, but also with a fair amount of humor, rum and cola turned out to be Giorgio Armani Absolutely Stronger With You. These two inspire hope that men's perfumery can change someday.

In the ladies' luxury, I would like to praise the berry chypre Izia la nuit Sysley. I thought about buying it for 15 seconds.

The embodiment of the idea of ​​comfortable aromas Cedar Violet Aerin.

The beautiful red Rouge L`Interdit Givenchy. It has the same lush orange blossom as the main L`Interdit plus patchouli. A spectacular and stunning perfume in every sense. I wouldn't want to get stuck in an elevator with him.

Among the best women's fragrances, the almost unsweetened flanker Black Opium Extreme by Yves Saint Laurent, the tenacious powdery Narciso Rodriguez Grace and the red slipper by Carolina Herrera with its lush roses and berries are also good and also flankers.

Now, apparently, is the time for flankers and collections. It is impossible to hold the buyer's attention with just one fragrance. You need to clutter up entire shelves with batteries of bottles.

Sometimes there is no other way. The Rivieres de Cartier collection, dedicated to rivers, returns living water to city dwellers. Sparkling splashes in the sun, a quiet swamp and a lazily crawling river snake. All three fragrances in the collection are about the same thing and all three are about different things.

We will talk about the Estee Lauder collection for a long time. This is the beginning of something big and important in the history of the brand. Completely new fragrances, new ideas, new bottles and practically not a single quote from the past.

The Allegra Bulgari collection, made up of eau de parfum and intensifying essences, could have been half as big. The idea of ​​mixing scents on the skin to make them better is not close to me. We are unlikely to do better than Jacques Cavallier. But if you throw out a few things and close your eyes to the fancy bottles, the Italian spirit, wonderful Aperol, rose and blackberry musk will break through in the collection. About various other collections, you often want to say "pot, don't boil".

The best in the niche in 2024 is located at two poles. On the one hand, bold, truly unusual:

— mineral, molded from biscuit porcelain, cosmic Tubereuse Nue Tom Ford,

— pure, unalloyed childhood happiness Lost Alice Masque Milano,

— slippery pirate devil and dead man's chest Cypres Pantelleria Armani,

— salt cave for bronchitis Eden Roc Dior,

— green fairy of decomposition (c) L`Heure Verte By Kilian.

At the other extreme, there are the most classics, returning to us in a new interpretation:

— a new life for vintage Diorissimo in Cavatina Parfums Dusita,

— the hall of fame of Estee Lauder and the perfume company IFF Synthetic Jungle Frederic Malle,

— incense, pepper and burnt wood as in the first niche perfume Comme des Garcons only more transparent Ebene Fume Tom Ford,

— turpentine and resin, the essence of life, once praised by Fendi in Costa Azzura Tom Ford,

— a fragile living chrysanthemum from Estee Lauder's Private Collection, embodied in Evonimo Rubeus Milano.

Who said that the vintage trend will not survive?

In the mass market, I want to note Lilac after the Rain Brocard, fresh, aquatic and citrusy Infinite Glow Mary Kay, an innovative and bold collection for the segment Swedish experience Oriflame.

Memorable bottles: Ginza Shiseido, Loubiprince Christian Louboutin, Kadine Guerlain

Yes, unexpectedly, Guerlain pleased me, which I had already cursed, buried and dug up. For many years, I did not bring money to their corners, and in 2024 I managed to order Shalimar Philtre de parfum, buy Nahema, Mitsouko, Apres L`Ondee, L`Heure Bleue perfume from the legendary collection. It is all beautiful almost without exception. Recent hits have found a nice bottle in it, old ones - a careful rethinking. In addition to waters, incredibly beautiful perfumes came out in their historical bottles. Even the collection boxes are reminiscent of the great past.

Vintage of the year Liu Guerlain parfum.

The anniversary of the year was not the centenary of Chanel No. 5, which turned into some kind of circus, but the modest but fiery launch of the red Habanita Molinard. Without any special resources, the brand acted restrainedly and beautifully.

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